An Effective Advertisement For A Company s Brand Essay

Another power of humorous advertisement is its ability to build a company’s brand by adding value to it and ensuring a lasting customer relationship. In fact, humour is one of the best tools that businesses can use in their advertisements to build their brand. Primarily, a brand is an intangible asset that differentiate companies, and humour is commonly associated with increasing brand awareness. A company’s that has a strong brand is more likely to be more powerful in the market. Therefore, the easiest way for a company to be successful is to build its brand which is done through advertisements. Thus, it is important to choose an effective advertisement method to attract a considerable number of customers. Humorous ad is the appropriate method as, â€Å"the humour part of the ad makes the viewer feel good about the advertisement and these positive feelings create profound brand recognition† (Khan 22). Humour appeals to human emotion as the entertaining message s tands to incite customer’s engagement. Besides, for a company to be differentiated from its competitors, it should use an advertising method that helps it to stand out. Additionally, brands are the symbolic representation of companies and their lives go beyond the short terms, and even if companies choose to change their products, few choose to change their brands. To summarize, brand building is essential to a company’s overall success which is achieved through advertising. That success in return is measured byShow MoreRelatedIntroduction.The Concept Of Integrated Marketing Communication1708 Words   |  7 Pagesis critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. 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Since the cellular phone category itself is too restricted, also the fact that a Cellular phone is a high involvement product, price doesn t qualify as an effective differentiatorRead MoreHow Advertising Affects The Common Man s Opinion On Most Products1201 Words   |  5 PagesWe live in a world where advertising influences the common man s opinion on most products. Every brand has a certain image and targeted audience that it caters to. Companies like Walmart make advertisements that would attract families while companies like Nike make advertisements that would attract young adults. Similarly, up until recently, the 75 year old brand Old Spice had been labeled as an outdated product, something very out of fashion. Only old people would use Old Spice deodorants, wasRead Moreï‚ §Implement Campaign Evaluation Strategy Which:. Ocomment1204 Words   |  5 Pagesï‚ § Implement campaign evalua tion strategy which: o Comment on advertisement content and how it was developed. 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